Prior to my inaugural visit, I had never heard of the store. Opening its first US store last month, TopShop had the entire city anticipating its arrival.
Topshop is a British multinational retailer which specializes in fashion clothing, shoes, make-up and accessories.
Topshop is estimated to have around shops in 33 countries and currently operating online shopping systems in some of its markets. Topshop belongs to the Arcadia Group alongside with the other retail outlets which consist of Burton, Dorothy Perkins and Miss Selfridge.
This fashion brand focusing on youth sector was first located within the Sheffield branch of Peter Robinson, a now- defunct department store chain. With the strong and stable base varied across the world, Topshop obtains potential opportunities in an expansion plan into new emerging economy.
Currently, Topshop owns more than stores in the UK including the iconic London flagship store in more than locations in the world. Acquiring such stable financial strength and the base of products focusing on trendy womenswear and menswear, it is reasonable to use this category of clothing in the expansion business plan.
Industry analysis and trends: As can be seen from the chart, except for the downturn inthe industry is continuously increasing its sales revenues. Moreover, as consumers made less purchase during the recession, retailers assume that customers are having a product surplus.
Thus, promotions campaign were started in order to encourage spending and gain back customers. Sales revenues in clothing industry are highly dependent on consumer density.
Thus, investors would be more interested in Asia if they want to invest in clothing industry. Sales of womenswear were equivalent to The difference in sales revenues between genders has been a fact due to the nature reason. Obviously, all clothing brand would focus more on womenswear in order to generate more sales.
Global apparel retail industry segmentation I: Accessibility - The store coverage all over the country - The internet website that attracts both domestic and international customers 3.
Celebrities collaboration - Partnership with iconic names as Kate Moss establishes brand image and gain reputation Weakness: High level of diversity in products -this causes over-whelming effect, which negatively affects traditional customers.
Website hard to navigate -the Topshop website does not offer clear distinctions in sizes and categories. The website represents the brand image to a new consumer. Topshop targets young consumers, who are very fashion-cautious and are more willing to spend on fashion more regularly.
As the global economy is improving after the recession, consumer spending will be consequently increasing. Differences in fashion and brand beliefs - overseas customers have different beliefs in brands and fashion, which requires Topshop to customize products and consider proper promotion strategies According to facts and analysis above, an expansion plan into one of Asian countries is feasible.
In terms of population density, China and India are the two countries with highest population. The unique demography of this region is an opportunity that many investors would recognize.
By the end ofit is estimated that there are approximately million children below the age of 14 in China. As the number of children in China increases day by day, level of consumption is believed to grow, especially in childrenswear.
Moreover, demand from smaller cities in China is expected to increase with consumption rate even more than rates in large urban areas. Trends, Developments and Prospects, October www.topshop amp trend shop is a global online fashion retailer offering thousands of styles across womenswear and menswear so that you stay ahead of the trends.
SHOP OUR HUGE RANGE OF WOMEN’S FASHION ITEMS INCLUDING DRESSES, TOPS, . Discover the latest in women's fashion and new season trends at Topshop. Shop must-have dresses, coats, shoes and more. Free delivery on orders over 75 â ¬.
Discover the latest in women's fashion and new season trends at Topshop. Shop must-have dresses, coats, shoes and more.
Free delivery on orders over 75 â ¬. TopShop is an established UK-based retailer, founded in In the s, the mainstream considered it unfashionable, cleverly labeled “FlopShop.” But it recently turned business around, even hitting profitability in when almost every retailer was in the red.
About Topshop. Think fashion, think Topshop.
This great British success story has become the go-to high street store for both on-trend clothing and essentials, thanks . With Topshop sales falling, the billionaire accused of abuse is battling to shore up his empire The global online retail platform aims to be free from certain animal-derived products as of.
Affordable prices 6. One of the three largest clothing brands in the world 1. Accused of using suppliers who run sweatshops in 2. Low quality of textiles and fabrics in comparison with the price and price markups; short product life cycle This is the only agent and store sell Topshop products in China.
The channel are in the shop and.